As tech-savvy consumers, our "digital" life continues to diverge from our "physical" life. This is great for some things, where privacy is of utmost concern. But for businesses who are trying to market or promote a brand, product, etc., bridging the gap between your customers Inbox and local Cash Registers is a challenge. I.e. "How do you drive online traffic to brick and mortar locations?"
BumperTwit is an effort to aid in that process. Our primary business objective is to provide a High Quality product to businesses for a low cost. A reasonable product for a reasonable price. What I discounted was the Personal Consumer market, because frankly, putting your own personal Twitter ID, E-Mail address, Phone Number, etc. on anything public, is probably not a wise idea. I figured that individuals simply wouldn't have an interest and therefore not be my customers.
After Omar Gallaga's recent blog post about BumperTwit, it became clear that we needed to address a larger discussion around Personal and Business Promotion. We make BumperTwit's for businesses or "personalities" who want to promote their Twitter ID. As Twitter plays an increasing role in online advertising and promotion, we wanted to help offer something to the market.
We assumed that individuals would simply pass on the idea, but it's worth noting that a much larger discussion surrounds many of the comments and concerns around individual actions/risks. I.e. would we be such assholes on the road if we were a little more accountable? I'm not suggesting everyone put one on their cars, but the idea that we are hiding behind our online and physical anonymity.
What do you think?
